League Brand Guidelines

One Voice

Magazine Magazine articles should be written with an active voice and be descriptive as much as possible to make the reader experience what they’re reading. They should inform the reader and help them gain understanding of the topic of the article; jargon should be used sparingly, utilizing “member perspective” as much as possible. Examples #1 A tiki hut stood in a hallway among a series of tables, an inflatable flamingo pool to the side. People donning bright pink t-shirts and leis greeted passers-by. Drinks, snacks, stickers, and friendly faces were found for anyone who stopped by. This was the scene at the 2022 Michigan Municipal League Convention where the Village of Cassopolis competed against three other communities for the 2022 Community Excellence Award (CEA). Cassopolis, with its beach-inspired theme, would go on to win the CEA—the highest community honor bestowed by the League and selected through a vote of Convention attendees. #2 The war in Ukraine has captured global attention, but for Michigan Municipal League Board Member Rebecca Chamberlain-Creanga it is personal. Her story is one among many about Michigan individuals and communities supporting Ukraine.

MAY 2024

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