League Brand Guidelines

One Voice

Email Email is our most direct communication channel with members and should be treated with consideration and respect. Messaging should deliver obvious value to readers and be specific and easily understood, with clear next steps. Voice: professional yet empathetic to the work and challenges our members face—emails should sound human.

Examples #1 Action Alert Example #2 UP Roadshow Invite Example #3 New Website Example #4 Community Excellence Award Example #5 Bridge Builders Example #6 CapCon Example

MAY 2024

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