League Brand Guidelines

One Voice

Blogs Blogs offer additional information and perspective on a variety of topics relevant to members without directly promoting League services. General Blog Voice should be conversational and genuine. Let passion and thoughtfulness shine through. Musing is OK, especially for shorter personal experience posts with open-ended questions. The goal is to show our authors as humans who both work for our municipal employees/members but also live within those communities. Aim to inject new ideas from outside and inspire / provoke / editorialize.—[No examples yet because it doesn’t exist.] Inside 208 Where we talk about policy/legislative matters. Voice and approach are direct and informational, often closer to traditional journalism.

Examples #1 Senate Elections #2 Aggregate Preemption

MAY 2024

83