League Brand Guidelines

Preferred Language

Words/Phrases to Avoid The words we use have power. Writing for everyone, everywhere means that we don’t exclude or harm any of our team, even if these words have been normalized. When a subject is unknown, use they , you , or we.

Do

Don’t

Disability

Handicap or Handicapped

Team

Tribe or Gang

Folks or Ya’ll Workforce Police officer

You Guys Manpower Policeman

Firefighter

Fireman

Legislator, Congressperson, Lawmaker

Congressman

Chairperson, Chair, Moderator

Chairman

Councilmember

Councilman

Marginalized group, underrepresented group, people of color (POC) Person with a disability, People with a disability

Minority or minority group

The disabled or handicapped

Disadvantaged

Overburdened

Meeting, discussion, chat

Powwow

Good morning, everyone, people, folks, all

Good morning, ladies and gentlemen

MAY 2024

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