League Brand Guidelines

One Voice

X (formally known as Twitter) In-the-moment info, minimal long-range posts, re-tweet relevant stories and news, use during events and prompt for engagement, info must be relevant/useful. Voice: immediate, some dry humor, succinct with strong call to action. Hashtags: #[year]CapCon #Conv[year]. Ex: #2023CapCon #Conv23 Examples #1 Watch League legislative staff share the inside scoop of what’s happening in Lansing on the budget and other topics at #2023CapCon. #2 Thanks to funding from @MEDC, we have partnered with East Arbor Architecture to publish “Pattern Book Homes for 21st Century Michigan.” Learn more: [post link] #MMLeague #HousingPatternBook #EastArborArchitecture #AfforableHouding #MultiFamilyHousing #3 League officials are in Michigan’s #UpperPeninsula this week meeting with community leaders. This morning they are talking about the state budget and other issues with community leaders from #Marquette, #StIgnace, & #Newberry @dpgilmartin @ShannaDraheim @rigterink1 #4 Hump day hallelujah: The deadline for Community Excellence Award submissions has been extended to June 12. Submit here: https://bit.ly/3IMcAzd. Learn more here: https://bit.ly/3WSSKIa.

MAY 2024

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