League Brand Guidelines

League Departments, Programs, and Partnerships

Marketing and Communications (MarComm) continued

• Business Alliance Program (BAP) o The Business Alliance Program (BAP) connects businesses and municipalities throughout Michigan. The BAP offers opportunities in print and digital advertising; speaking and presenting opportunities at League events; publishing opportunities in the League magazine, The Review ; and more. o It is not a membership program; it is a participation program . o Those in BAP are not members, they are participants . • The Review Magazine —The official print publication of the League that is published six times a year.

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