League Brand Guidelines

League Departments, Programs, and Partnerships

Policy Research Labs • SaveMICity —This was an initiative related to fixing the state’s broken system for funding municipalities. The League sunset this program, and we no longer reference it. • ServeMICity —A League and Foundation program and service that helps our member communities navigate new recovery and infrastructure funding. When we are talking about ServeMICity services, we use the terms technical assistance, grant navigation help, training , and technical resources . • Pattern Book Homes —Shorthand for our publication This Used to Be Normal: Pattern Book Homes for the 21st Century . We partner and co-brand this document (and all outreach materials) with the Michigan Economic Development Corporation. • Redevelopment Ready Communities (RRC) —This is a Michigan Economic Development Corporation (MEDC) program (not our title). The League partners with them on it, and when we talk about it (in writing or presentations) we talk about partnering with MEDC in providing predevelopment assistance, architecture, and engineering assistance . We use their RRC branding for the program on any public materials, but all contracts we do with consultants through this are just between the League and the consultant and have all our language/logos. • Local Economies —Also sometimes called Equitable Entrepreneurship or just the Wilson project . Local Economies is the umbrella term for this project work. No unique brand, logo, etc., but whenever we talk about this work, we need to say we are funded by the Ralph C. Wilson Foundation.

MAY 2024

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