League Brand Guidelines

Our Voice

The League’s voice is uplifting, inspirational, conversational, cooperative, informative, optimistic, respectful, and assured.

Examples

Make communications sound like a conversation between two people. • Let us tell you about the work we put into next year’s program; you’ll love it! • We keep you connected with the latest in legislative news so you never miss a beat!

Be active and not passive. • Active: The House passed the bill. • Passive: The bill was passed by the House.

Evoke positivity, collaboration, and mutual participation toward shared goals. • Together, we can make a difference this year.

Be supportive, uplifting, and reassuring. • We did it! The League is pleased that communities will benefit from all of our collective work.

MAY 2024

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