League Brand Guidelines

The League Brand Photography

Guidelines for Photography There should be a sense of equality, diversity, and belonging displayed through the photography. Stock photography should match the tone of the League's image catalog and show movement and evoke the below qualities: • Content Disposition/Facial Expressions • Diverse Michigan Communities (small & large) • Diversity (age, gender, color, abilities) • Humble & Authentic (not staged) • Human Interaction • Inspirational • Light Hearted & Soft • Vibrant Spaces • Wholesome & Fulfilling Lifestyles (evoking movement)

MAY 2024

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