League Brand Guidelines

Table of Contents

Introduction

Foundation Full-Color Logo on Background Color Foundation One-Color Logo on Background Color Foundation Logo on Photography Primary Risk Management Logo Risk Management Example Ad Primary Risk Management Logo: Co-branding with MML Horizontal Logo Risk Management Full-Color Logo on Background Color Risk Management One-Color Logo on Background Color Risk Management Logo on Photography Risk Management Logo

32

Meet Our Brand

3 4 5

33–36

What We Do

Our Voice

37 38 39 40 41

Design Elements

The League Brand Colors

6

Acceptable Primary Color Combinations Acceptable Secondary Color Combinations

7

8 9

Primary and Horizontal Logos

42

Primary Logo

10 11 12 13 16 17 18

Logo Mark

43–45

Horizontal Logo

Full-Color Logo on Backgrounds One-Color Logo on Backgrounds

46 47

14–15

The League Brand Photography The League Photography Style

Logo Acceptable Use Logo Unacceptable Use

48–49 50–51

The League Brand Assets

Brand Tagline Brand Fonts

The League Brand Assets: Line Art

52

19–21 22–23

Writing Elements & Terminology

Brand Typography Brand Architecture

24

Writing Guide & Department Terminology

53

Sub-branding Lock Ups

25–27

Department Terminology

54–56 57–68 69–72

Foundation Logo

28 29 30

Departments, Programs, and Partnerships Grammar, Punctuation, Capitalization, etc.

Primary Foundation Logo Horizontal Foundation Logo:

Spelling

73

Co-branding with MML Horizontal Logo Foundation Example Ad

Preferred Language

74–75 76–83

31

One Voice