Michigan Municipal League November/December 2023 Review Magazine

2023 MML Brand Refresh

–By Morgan Schwanky

The Michigan Municipal League is debuting updated branding! We are refreshing our brand to create a cohesive voice to communicate more effectively who we are and what we do. We gathered member input and are keeping things you love, such as our tagline and circle logo. Here is a look into the work that we have been doing and what you can expect to see as we roll it out.

A Brief Overview of Our Updated Brand Guidelines We are introducing: • an updated color palette • new fonts • fun L graphics (representing the League) that will feature throughout our communications • a sub-branding system of clean and simple type treatments for all programs and services • updated photography • new writing guidelines resulting in clearer, more consistent communications

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| November/December 2023