2024 Convention Brand Guide - 4/26/24

Primary Convention 2024 Colors, Fonts, and Assets

Use for headlines, titles, sub-headline, quotes FONTS

PRIMARY LOGO

SECONDARY LOGO

CONV M M L 2O24

CONV M M L 2O24

Arial Use Arial when creating documents and presentations using Microsoft Office applications, such as PowerPoint, Word, and Publisher.

Archer We use Archer for our brand tagline, headlines, and graphics.

Contrast Small text Large Text Graphics

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

Archer Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Semibold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Medium Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Book Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Light Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

Archer Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Semibold a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Medium a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Book a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Light a b c d e f g h i g k l m n o p q r s t u v w x y z

Arial Black a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Regular a b c d e f g h i g k l m n o p q r s t u v w x y z

CONV M M L 2O24

CONV M M L 2O24

Arial Narrow Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Narrow a b c d e f g h i g k l m n o p q r s t u v w x y z

Arial Black Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold Narrow Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Narrow Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

A primary logo with background colors

Campton We use Campton for our body copy, logo type, and subheadings.

Campton Black a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Extra Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton SemiBold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Medium a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Book a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Light a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Thin a b c d e f g h i g k l m n o p q r s t u v w x y z

Campton Black Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Extra Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton SemiBold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Medium Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Book Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Light Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Thin Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

MICHIGAN MUNICIPAL LEAGUE CONVENTION 2023 MICHIGAN MUNICIPAL LEAGUE 202

ISLAND ASSETS

9 | CONVENTION 2024

Branding Concepts