2024 Convention Brand Guide - 4/26/24

Convention 2024 Brand Guidelines Est. April 26, 2024

WELCOME!

Program cover

PROGRAM & AGENDA

#MMLCONV

I

M

a

M

c

,

k

d

i

n

n

a

a

l

I s

c

2 | CONVENTION 2024

Branding Concepts

Name tag

2 1

JESSICA JESSICA WEIRAUCH EVENTS PLANNER STAFF

KAITLYN KAITLYN BLOINK EVENTS PLANNER STAFF

SARAH SARAH MARTIN EVENTS PLANNER STAFF

#MMLCONV

#MMLCONV

3 | CONVENTION 2024

Branding Concepts

Social Media

EARLY BIRD RATE ENDING SOON AUGUST 2

SAVE THE DATE SEPT 11-13

4 | CONVENTION 2024

Branding Concepts

Speaker PowerPoint Slides and Headshot Photo Treatement

Bold Color Blocking Behind Headshots and Masked Images Encouraged Throughout the Campaign

5 | CONVENTION 2024

Branding Concepts

Wayfinding Signage

BOARD MEETING

WELCOME RECEPTION

Mackinac Island, MI

#MMLCONV

Mackinac Island, MI

WELCOME RECEPTION

#MMLCONV

Mackinac Island, MI SEPTEMBER 11-13 2024

6 | CONVENTION 2024

Branding Concepts

Wayfinding Signage

BOARD MEETING

Mackinac Island, MI

#MMLCONV

7 | CONVENTION 2024

Branding Concepts

Stage

WELCOME!

#MMLCONV

#MMLCONV

WELCOME!

8 | CONVENTION 2024

Branding Concepts

Primary Convention 2024 Colors, Fonts, and Assets

Use for headlines, titles, sub-headline, quotes FONTS

PRIMARY LOGO

SECONDARY LOGO

CONV M M L 2O24

CONV M M L 2O24

Arial Use Arial when creating documents and presentations using Microsoft Office applications, such as PowerPoint, Word, and Publisher.

Archer We use Archer for our brand tagline, headlines, and graphics.

Contrast Small text Large Text Graphics

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

Archer Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Semibold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Medium Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Book Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Light Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

Archer Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Semibold a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Medium a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Book a b c d e f g h i g k l m n o p q r s t u v w x y z Archer Light a b c d e f g h i g k l m n o p q r s t u v w x y z

Arial Black a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Regular a b c d e f g h i g k l m n o p q r s t u v w x y z

CONV M M L 2O24

CONV M M L 2O24

Arial Narrow Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Narrow a b c d e f g h i g k l m n o p q r s t u v w x y z

Arial Black Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Bold Narrow Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Arial Narrow Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

A primary logo with background colors

Campton We use Campton for our body copy, logo type, and subheadings.

Campton Black a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Extra Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Bold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton SemiBold a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Medium a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Book a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Light a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Thin a b c d e f g h i g k l m n o p q r s t u v w x y z

Campton Black Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Extra Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Bold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton SemiBold Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Medium Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Book Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Light Italic a b c d e f g h i g k l m n o p q r s t u v w x y z Campton Thin Italic a b c d e f g h i g k l m n o p q r s t u v w x y z

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

MICHIGAN MUNICIPAL LEAGUE CONVENTION 202

MICHIGAN MUNICIPAL LEAGUE CONVENTION 2023 MICHIGAN MUNICIPAL LEAGUE 202

ISLAND ASSETS

9 | CONVENTION 2024

Branding Concepts

Colors Builds, Image Color Blocking, ADA Compliance Color& Font Combos

Acceptable Primary Color Combinations At the League, it is important that everything we do is accessible to everyone. We strive to reach the highest standards for ADA compliance in all our marketing and communication materials. Shown here are color combinations and point size requirements for typography using the League primary brand colors.

Convention 2024 Primary Colors​

DARK BLUE PANTONE: 288 C CMYK: 100, 87, 27, 19

LIGHT BLUE PANTONE: 632 C CMYK: 82, 30, 20, 0

CREAM CMYK: 4, 3, 8, 0 RGB: 242, 240, 231 WEB: #F2F0E7

95% BLACK CMYK: 0, 0, 0, 95 RGB: 51, 49, 50 WEB: #323132

RGB: 0, 45, 116 WEB: #002D74

RGB: 0, 143, 179 WEB: #008FB3

The League Secondary Colors​

DARK BLUE Dark Blue text on White any size Dark Blue text on Cream any size White text on Dark Blue any size Cream text on Dark Blue any size Yellow text on Dark Blue any size Orange text on Dark Blue ONLY bold and 14 pt or larger Light Blue text on Dark Blue ONLY bold and 14 pt or larger

LIGHT BLUE Light Blue text on White ONLY bold and 14 pt or larger Light Blue text on Cream ONLY bold and 14 pt or larger White text on Light Blue ONLY bold and 14 pt or larger Cream text on Light Blue ONLY bold and 14 pt or larger Dark Blue text on Light Blue ONLY bold and 14 pt or larger

ORANGE Orange text on White ONLY bold and 14 pt or larger Orange text on Cream ONLY bold and 14 pt or larger White text on Orange ONLY bold and 14 pt or larger Cream text on Orange ONLY bold and 14 pt or larger Blue text on Orange ONLY bold and 14 pt or larger

CREAM CMYK: 4, 3, 8, 0 RGB: 242, 240, 231 WEB: #F2F0E7

ORANGE PANTONE: 166 C CMYK: 8, 76, 100, 0 ORANGE PANTONE: 166 C CMYK: 8, 76, 100, 0

GREEN PANTONE: 335 C CMYK: 89, 32, 71, 18

YELLOW PANTONE: 1235 C CMYK: 0, 27, 100, 0 RGB: 255, 190, 0 WEB: #FFBE00

PURPLE PANTONE: 269 C CMYK: 76, 93, 31, 20

RED PANTONE: 485 C CMYK: 4, 96, 100, 0

RGB: 224, 94, 0 WEB: #E05E00 RGB: 224, 94, 0 WEB: #E05E00

RGB: 0, 115, 92 WEB: #00735C

RGB: 74, 33, 96 WEB: #4A2160

RGB: 228, 42, 17 WEB: #E42A11

Bold Color Blocking Behind Headshots and Masked Images Encouraged Throughout the Campaign

Acceptable Secondary Color Combinations At the League, it is important that everything we do is accessible to everyone. We strive to reach the highest standards for ADA compliance in all our marketing and communication materials. Shown here are color combinations and point size requirements for typography using the League secondary brand colors. PURPLE

CREAM Dark Blue text on Cream any size

95% BLACK TEXT (used in The Review )

Purple text on White any size Purple text on Cream any size White text on Purple any size Cream text on Purple any size Yellow text on Purple any size Orange text on Purple ONLY bold and 14 pt or larger Light Blue text on Purple ONLY bold and 14 pt or larger GREEN Green text on White any size Green text on Cream any size White text on Green any size Cream text on Green any size Yellow text on Green ONLY bold and 14 pt or larger

95% BLACK text on White any size 95% BLACK text on Cream any size

Purple text on Cream any size

RED Red text on White any size White text on Red any size Red text on Cream ONLY bold and 14 pt or larger Cream text on Red ONLY bold and 14 pt or larger Green text on Cream any size Red text on Cream ONLY bold and 14 pt or larger Orange text on Cream ONLY bold and 14 pt or larger Light Blue text on Cream ONLY bold and 14 pt or larger

YELLOW (NO yellow text on white or cream background.) Dark Blue text on Yellow any size Purple text on Yellow any size Green text on Yellow ONLY bold and 14 pt or larger

10 | CONVENTION 2024

Branding Concepts